So, what makes great landing page building software? As someone who's been making sites for more than 15 years, writing about them for a decade, and proselytizing about how good landing page builders are for the last three years, here's what I was looking for when testing:Īpps that enable you to build one-page websites that are easy to tweak and customize without any serious coding. The same can't be said of setting up a WordPress site, even if it does give you more options and flexibility when you're building out a full website. For example, I run a full WordPress blog about the best dog products, but I use Carrd, one of the top picks here, for all my landing pages because it's so fast, affordable, and easy to use. Most people-and even those who know how to code-will do better with something simpler and more focused, though. If you've got the coding chops, you could hand-code your own landing page or use a CMS like WordPress. Landing pages are a great way to tailor your marketing efforts by enabling you to capture leads and present targeted messages to specific audiences. In general: a landing page tells your visitors specific details about the product or service you provide and has a single call to action (CTA) that prompts them to do something, whether it be join your newsletter, give you a phone call, or purchase your new eBook whereas a single-page website is less focused and just provides regular website information. The lines between landing pages, single-page websites, and even single pages on larger websites are blurry. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

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